Shivani Govil currently serves as Associate Director - Content at Tata Digital, where responsibilities include overseeing content strategy, planning, and operations for new digital businesses within the Tata Group since October 2019. Prior to this role, Shivani held positions such as Product Marketing Lead at Tata Strategic Management Group and at MintZip, where a focus was placed on performance, content, and go-to-market strategies for a Conversational AI-enabled personal finance app. Earlier experience includes working as an Assistant Product Manager at Novartis, managing a significant brand in the diabetes segment, and interning at Vodafone and Moody's Analytics Knowledge Services. Shivani holds an MBA in Marketing from the Indian Institute of Management, Lucknow, and a Bachelor's degree in Economics from the University of Michigan.