MacKenzie Masten

MacKenzie Masten is an experienced marketing professional currently serving as the Director of Marketing at Tava Health since September 2023, where responsibilities include strategic planning and team development within the B2B space. Previous roles include Director of B2B Marketing and Senior Manager of Demand Generation at Teampay, as well as positions focused on social media and digital marketing at Brilliant PR & Marketing and FARE. Masten has a strong background in social media management, content strategy, and brand voice evolution, having worked extensively with organizations such as ASCD, ThinkFun, and Dickinson College. Masten holds a Bachelor of Arts in Psychology from Dickinson College.