María Elena Rodríguez

Senior Account Manager at Taylor & Pond Digital Marketing Agency

María Elena Rodríguez has a diverse work experience. María Elena is currently working as a Senior Account Manager at Taylor & Pond Digital Marketing Agency since July 2022. Prior to this, from May 2021 to July 2022, they worked as an Account Supervisor at Republica Havas. In this role, they managed relationships with clients, supervised junior team members, and oversaw Hispanic market campaigns. María Elena also developed media relations recommendations and guidelines and collaborated with the social media team.

Before joining Republica Havas, María worked as an Account Executive at CCOMGroup from June 2019 to January 2021. Their responsibilities included managing client accounts and ensuring their satisfaction.

From 2013 to 2020, María pursued various creative endeavors, including being a Blogger & Podcaster. María Elena used their personal website to practice creative writing, social media, video filming and editing, digital media buys, event production, and photography.

María also has experience as a PR Professional & Content Strategist from December 2017 to June 2019. Additionally, they worked as a Digital Account Executive & Producer at J. Walter Thompson Worldwide from August 2015 to December 2017, where they collaborated with the creative team to develop digital advertising campaigns for clients.

Prior to that, they were an Account Coordinator at The Big Think Group from November 2013 to August 2015, where they assisted in public relations and corporate communications strategies for top-tier companies and brands. María Elena also served as a Social Media Manager and Digital Media Buyer.

Earlier in their career, María worked as an Inside Sales Coordinator at CoquiLabs from August 2012 to November 2013, where they researched potential businesses and managed customer service accounts. María Elena also gained experience as an STIPDG Intern at FAA from June 2012 to August 2012, where they shadowed the creation of the NextGen Implementation Plan and assisted in writing press releases.

In April 2012 to June 2012, María worked as a Social Media Marketing Intern at SALE.com, where they analyzed Facebook ads data and assisted as a social media marketing strategist for SALE.com's Facebook page.

Maria Elena Rodríguez attended the Universidad del Sagrado Corazón from 2008 to 2012, where they earned a Bachelor of Arts (BA) degree in Public Relations and Advertising. In terms of additional certifications, they obtained the Meta Certified Digital Marketing Associate certification from Meta in December 2022, and the Influencer Marketing with Meltwater: Foundations certification from Meltwater in April 2023. María Elena also pursued a certification as a Public Relations Specialist from Puerto Rico's Regulatory Board of Public Relations Professionals, but specific information regarding the month and year of obtaining this certification is not provided.

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Timeline

  • Senior Account Manager

    July, 2022 - present