Crystal Orcutt-Burns

Crystal Orcutt-Burns is a seasoned professional with extensive experience in direct marketing and product management, currently serving as Manager of Direct Marketing/Business Unit Leader at Taylor Corporation since May 2011. Orcutt-Burns is adept at developing fiscal budgets, tracking performance against objectives, and implementing strategic initiatives. Previous roles include Senior Digital Product/Brand Manager and E-Commerce Marketing Manager, where responsibilities encompassed product lifecycle management, sales analysis, website performance, and revenue generation. Earlier experience includes positions at Historic Sales, where strategic brand direction and category planning were key focus areas. Academic qualifications include a Bachelor of Science in Political Science and a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison and the Wisconsin School of Business, respectively.