T-Bank
Alena Kuchina currently serves as the Head of the Department of Paid Traffic at Tinkoff, with a focus on SEM and media advertising since August 2020. Prior to this role, Alena was the Team Lead at Cashwagon, where responsibilities included developing digital sales strategies, coordinating local digital managers, and analyzing business performance KPIs. Alena also has extensive experience from RealWeb Digital Agency, where leadership of a PPC team and management of PPC campaigns were key responsibilities, along with training and motivating employees. Alena's career began at Sodis Travel Agency, where roles included PPC manager. Alena holds a Master's degree in Social-Cultural Service and Tourism from ИТиГ, obtained between 2005 and 2010.
T-Bank
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T-Bank (ex. Tinkoff), one of the world’s largest and most profitable independent digital banks, is part of TCS Holding IPJSC, Russia’s digital provider of financial and lifestyle services. TCS Group also includes T-Investments brokerage platform, T-Business serving the needs of SMEs and large businesses, virtual mobile operator T-Mobile, direct insurer T-Insurance, and T-Software DC, a network of development hubs across Russia. Using its powerful platform, T-Bank provides its own products and services and those of its and partners to customers across Russia.