Irina Sokolova

Irina Sokolova is a seasoned marketing professional with extensive experience in developing and executing strategic marketing initiatives across various industries. Currently serving as a Senior Marketing Manager at Tinkoff, Irina specializes in B2B product marketing management, long-term business growth strategies, and cross-functional team leadership. Previous roles include Head of Brand and Activism at The Body Shop, where Irina led global marketing strategies and digital sales growth, and Head of Brand and Marketing at Nike, focusing on brand communication and tech marketing processes. Irina's career also encompasses significant positions at Calzedonia Group, Swatch Group Rus, and Samsung Electronics, where impactful marketing strategies drove brand transformation and sales growth. Irina holds a Specialist degree in Economics and Management from САФУ им. М.В. Ломоносова.