Maria Asinovskaya

Maria Asinovskaya is an experienced professional with a diverse background in marketing, partnerships, and product management. Currently serving as the Head of Non-Financial Partnerships and Ecosystem Subscription Business-Lead at Tinkoff since February 2020, Maria has successfully implemented engagement strategies and developed a robust ecosystem of subscriptions, generating over 2 million loyal customers. Previous roles include Marketing Director at Cinema Park and Formula Kino, where Maria managed marketing strategies during a significant merger, reducing marketing costs and boosting customer engagement. Maria has also held key positions at Beeline Russia in payment and credit services, leading product launches and managing teams, along with marketing roles in the cinema industry and media sectors. Educationally, Maria holds a degree in World Economy from Peter the Great St.Petersburg Polytechnic University.