Susan Iovenitti

As TBG’s Director of Digital Strategy & User Experience (UX), Susan Iovenitti leads her team with a unique blend of enthusiasm and empathy that brings innovative and highly-personalized experiences to life. She has over 15 years of experience focused on UX research, UX design, information architecture, accessibility, optimization and large-scale website strategic management. Susan has a wealth of knowledge to solve involved, complex problems and deliver experiences with measurable improvements to key performance indicators (KPIs), revenue, and risk mitigation. She is also a dedicated researcher—focused on gathering and analyzing a wide variety of data points to enable strategic, informed decision making. As a “people person,” Susan draws energy and excitement from working closely with others to form strong connections and uncover new ways of approaching complex situations, relationships and systems. Prior to joining TBG in 2017, she worked in the non-profit, government and retail (eCommerce) sectors. Susan attended Virginia Tech and holds a degree in Industrial Design. After hours, you’re most likely to find her attending a yoga class, heading to a concert, or checking out a new restaurant in Baltimore.