TBWA Paris
Julia Nguyen-Mathery is an accomplished Global Brand Director at TBWA since August 2022, with a strong background in brand management and strategic leadership. Prior experience includes serving as Managing Director at Les Gros Mots from 2016 to 2020, overseeing a team of 15 and managing clients such as BRIOCHE PASQUIER and PAVILLON FRANCE. Julia also held the position of International Business Director at Herezie, where key responsibilities included managing COFIDIS and leading campaigns across Europe. Noteworthy contributions were made during tenure at DDB Paris and Saatchi & Saatchi, focusing on brand communication and campaign strategy for major clients like AUCHAN and SOCIETE GENERALE. Julia holds a Master’s degree in Marketing and Brand Strategy from CELSA Paris-Sorbonne, complemented by executive certifications in innovation and CSR strategy from ESCP Business School and IFG Executive Education, respectively.
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TBWA Paris
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The Disruption agency TBWA has a philosophy called the disruption and Media Arts created by Jean Marie Dru. The Disruption is explained in different books created by Jean Marie Dru, such as Disruption", "How Disruption brought order and Beyond Disruption: changing the rules in the marketplace[6]