Anthony Tharpe

Anthony Tharpe has a diverse range of work experience in the advertising and marketing industry. Anthony has held various strategic roles at different companies, including TBWA\Worldwide, FCB Global, Leo Burnett, Deutsch, Trailer Park, RPA, The Sterling Rice Group, The Integer Group, West Cary Group, and JWT.

At TBWA\Worldwide, Anthony served as the Global Strategy Lead for Nissan United, where they worked closely with the Nissan Global Executive Marketing Team to develop global-to-local strategies and marketing processes.

At FCB Global, they were the Vice President and Strategy Director, overseeing product launches for brands such as Pine Sol, GLAD, Botox, and Juvederm. Anthony also led the development of social content and influencer programs.

During their time at Leo Burnett, Anthony held the position of Global Strategy Director, working on campaigns for McDonald's and Samsung. Anthony developed communication toolkits for global markets and served as the strategic lead for various campaigns.

At Deutsch, Anthony worked as a Senior Strategic Planner, focusing on Taco Bell and leading campaigns for new products and programs. Anthony also participated in new business pitch wins.

Additionally, Anthony has experience as a Senior Integrated Planner at Trailer Park, Strategic Planner at RPA, Associate Consultant-Innovation/Design at The Sterling Rice Group, Account Planner at The Integer Group, Jr. Account Director at West Cary Group, and Account Management Intern at JWT.

Throughout their career, Anthony has worked on a wide range of projects, including new product launches, campaign development, social content, and brand positioning. Anthony has also been involved in conducting focus groups, ethnographies, and analyzing proprietary data.

Overall, Anthony Tharpe has a strong background in strategic planning and has worked with global brands in developing effective marketing strategies and campaigns.

Anthony Tharpe obtained their Bachelor's degree in Advertising and 20th Century European History from Middle Tennessee State University (MTSU) from 2004 to 2006. Following this, they pursued a Master's degree in Creative Brand Management at Virginia Commonwealth University from 2006 to 2008.