Don Lim serves as the Content Team Lead and Content Creator at TBWA\Group Singapore since June 2021, where responsibilities include producing social media content for Singapore Airlines, particularly through video production. Noteworthy achievements include the creation of a video showcasing a cabin crew's rangoli skills in celebration of Deepavali in 2021. Previously, Don Lim held the role of Content Producer at Ogilvy, focusing on video production and photography for various campaigns. Experience also includes serving as an Analyst - Content Creator at DBS Bank, contributing to an in-house creative content studio, and working as a Creative Executive at TheSmartLocal.com, where visual storytelling was central to engaging audiences. Early career roles include freelance photography and an internship in design and marketing. Don Lim holds a Diploma in Interactive Media Technology from Temasek Polytechnic.