Kaye Carag-Platon

Kaye Carag-Platon is an accomplished marketing and account management professional with extensive experience in leading branding and advertising initiatives across various industries. Currently serving as Business Unit Director at TBWA\SMP since April 2023, Kaye has previously held key roles at DDB Phil as Group Account Director and Over The Moon Communications Inc as Group Account Director and Account Director, managing significant clients such as Goldilocks Bakeshop Inc, Avon, and Unilab. Kaye has also held marketing management positions at Alphaland Corporation and Big&Small Company, focusing on branding integrity and marketing strategy. With a strong foundation in account management gained at Publicis Manila and Gallardo & Associates, Kaye's expertise encompasses comprehensive marketing communications, including digital and traditional media. Kaye holds a Master's degree in Integrated Marketing Communications from the University of Asia and the Pacific.