Helena Balls is an Interactive Partner and Strategic Sales Lead at TCS Interactive, where they specialize in integrating MarTech tools and delivering strategic roadmaps for digital innovation. Previously, they served as a Senior Account Manager at Socialbakers (now Emplifi) and an Enterprise Account Manager at both CreatorIQ and Emplifi, focusing on impactful marketing strategies. Helena also held roles such as Head of Client Services at SoAmpli and founded NOORDINARYSUIT LTD., an e-commerce business in the fashion sector. They earned a Bachelor of Arts in Literature, Linguistics, Rhetoric, and Philosophy from Uppsala universitet.
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