Juan Petersen

Juan Petersen has extensive experience in marketing and digital strategy, currently serving as the Marketing Director and Digital Strategy leader at Te Vas A Morir since June 2019, where responsibilities include enhancing return on investment and leading a top marketing team in Latin America. Previously, Juan held roles as a Digital Launch Strategist at Mercatitlán and Director of Marketing and "Growth" at Cracks, focusing on sales strategies and digital product development. Juan's earlier career includes significant positions at IBM, including Social Media Strategist and Digital Marketing Strategist, contributing to community management and strategic campaign development. Juan's educational background includes a degree in Marketing from ITESO Universidad Jesuita de Guadalajara and a certification in Marketing Analytics from the University of California, Berkeley.