Bonita Thwaites has a diverse work experience in the field of marketing. Bonita is currently serving as the Director of Growth Marketing at Teachable, a role they started in February 2022. Prior to this, Bonita worked at Lightspeed Commerce as the Director of Performance Marketing from February 2020 to March 2022. In this role, they led a team in developing and executing acquisition and customer lifecycle strategies, managed performance and customer marketing channels, and achieved year-over-year growth in acquisition. During their time at Lightspeed Commerce, the company was successfully sold to LightSpeed in December 2020.
Before joining Lightspeed Commerce, Bonita worked at American Express. Bonita held the position of Senior Digital Marketing Manager from August 2017 to November 2019, where they led a team in driving double-digit growth in consumer acquisition and oversaw the development of new acquisition experiences and referral marketing strategies. Bonita also served as a Digital Acquisition Manager from September 2014 to August 2017 at American Express.
Prior to their role at American Express, Bonita worked at British Gas. Bonita held various positions at the company, including Digital Marketing Manager, Social Media and Content Manager, Assistant Acquisition Marketing Manager, and Marketing Internship - Brand. In their role as Digital Marketing Manager, they were responsible for delivering against acquisition targets and managing multi-million pound budgets for campaigns across various marketing channels.
Overall, Bonita Thwaites has extensive experience in driving growth and acquisition through effective marketing strategies in the digital space.
Bonita Thwaites completed their undergraduate education from 2007 to 2010 at the University of Bristol, where they earned a Bachelor of Science degree in Sociology. The specific field of study within Sociology is not mentioned.
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