Rafael Beaulieu is a seasoned professional in digital marketing and account management, currently serving as a Senior Account Manager at Teads since May 2020. In this role, Rafael analyzes advertising campaign metrics, develops performance strategies, and oversees campaign execution while communicating with stakeholders to ensure client goals are met. Previously, Rafael held positions as a Media Trader at VECTAURY, where responsibilities included optimizing mobile ad campaigns for major advertisers, and as an Account Manager at AppLift managing international client relationships. Earlier experience includes serving as a Paid Social Manager at Addict Mobile, where Rafael managed various B2B advertising campaigns, and founding Connectik, a company focused on training seniors in IT tools. Rafael holds a Master's degree in Entrepreneurship from IÉSEG School of Management and completed an MBA program at Shanghai International Studies University.