Amber Jeffries Keel

Amber Jeffries Keel is a seasoned professional in licensing and retail management, currently serving as the Senior Licensing and Retail Manager at Team GB since January 2024. Previously, Amber held the position of Business Director at Cube International, overseeing Master Licensee programmes for high-profile partnerships including World Athletics and the Birmingham 2022 Commonwealth Games. Amber's diverse experience includes roles as Brand Manager for the Apparel Division at Global Brands Group, Licensing Manager at McLaren Racing, and Head of Retail at Harlequin FC. With a foundational career in buying and brand management, Amber has developed expertise in strategic planning, product development, and account management across various sectors, including sports, fashion, and retail. Amber is an alumna of the London College of Fashion.