Hyeseon C.

Hyeseon (Sienna) C. is a Senior Marketing Analyst at TeamViewer since December 2025, focusing on enhancing data-driven decision-making and developing attribution models to improve marketing effectiveness. Prior to this role, Hyeseon served as the EMEA Marketing Analytics Manager at ADLINK Technology, where strategic BI dashboards were designed to improve forecast accuracy. Experience at mediCAD® involved leading marketing strategies and omnichannel campaigns for a MedTech company, while previous positions included overseeing marketing strategies for a global dental implant manufacturer and delivering brand campaigns for leading electronics brands. Hyeseon has a strong academic background with a Bachelor of Arts in Chinese Language and Cultures from Inha University and is currently pursuing a Master's degree in Psychology at the University of Kent.