Rick Cantril

Rick Cantril has a diverse work experience in various companies and roles. Rick is currently working at Tebra as the Senior Director of Finance and Marketing, where they are responsible for establishing the pricing and packaging strategy. Prior to this, they were the Director of Revenue Strategy at Ondot Systems, Inc., where they led efforts to align revenue operations and simplify SKUs in the Sales quoting tool during the integration process with Fiserv.

At Fiserv, Rick held multiple roles, including Director of Product Management, where they led the operational readiness and commercialization strategy for the debit and credit card processing division. Rick also served as the Director of Finance within the corporate finance organization, leading an enterprise shared service and establishing a formal strategy, Cloud software platform, and training program for value management. As a Finance Manager, Rick launched a value management program and generated significant incremental revenue optimization. Rick started their career at Fiserv as a Senior Financial Analyst, piloting the formal value management program and leading the implementation of enterprise Value-Based Pricing.

Prior to Fiserv, Rick worked at Union Pacific Railroad as a Student Consulting Team Leader and at the University of Nebraska-Lincoln in various internship and assistant roles within the Office of the Vice Chancellor for Student Affairs and the Business Leadership Development program. Rick also interned at Twin Cities Development Association, Inc.

Overall, Rick Cantril has extensive experience in finance, strategy, revenue operations, product management, and value management.

Rick Cantril completed their education in a chronological manner. Rick first attended Scottsbluff High School from 2002 to 2006, where they earned their high school diploma. Following this, they attended the University of Nebraska-Lincoln from 2006 to 2010, where they obtained a Bachelor of Science in Business Administration with a focus on Management, Marketing, and Finance. Finally, in an unspecified period leading up to 2018, Rick attended The Wharton School and obtained a Pricing Strategy Certificate.