Claudia Erb

Claudia Erb is an accomplished marketing professional with extensive experience in product marketing and user engagement within technology industries. Currently serving as Team Lead Product Marketing at TecAlliance, Claudia focuses on team development and executing strategic marketing initiatives. Prior to this role, Claudia spent over 15 years at GfK, where marketing leadership encompassed user adoption for the gfknewron SaaS platform, global product marketing, and senior software marketing management. Claudia's earlier career included positions in project management and communications across various organizations, along with a solid educational background in social sciences and marketing communications.