Salil Kalia

Salil Kalia is an experienced technology entrepreneur and solution architect with a strong background in ad-tech and digital marketing. As the founder of Performoo and TechCrumb, Salil Kalia has developed innovative solutions for digital content publishers to optimize ad revenue through various services, including header bidding and programmatic selling. Previously, Salil Kalia held significant roles at TO THE NEW, where responsibilities included architecture and technology management, focusing on scalable web applications and micro-services. Salil Kalia's career began at companies such as Encyclopaedia Britannica and Mindfire Solutions, gaining expertise in software engineering and project management. Salil Kalia holds a B.Tech in Information Technology from Punjab Technical University.