Lorena Ruelas, MBA, serves as the Global Marketing Director at Technimount System since September 2019, where strategic vision and operational expertise guide the marketing team towards achieving market leadership. Previously, Lorena held various marketing roles at Optel Group, handyem inc., and CIVIS Information Technologies, contributing to market positioning, product launches, and the development of effective marketing communications strategies. Lorena’s career includes significant experience in fostering interdepartmental collaboration and implementing successful marketing tactics across diverse industries. Educational qualifications include an MBA in Marketing from Université Laval and a Licenciatura in Mercadotecnia from Tecnológico de Monterrey.
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