Shelley Olson

As vice president of software strategy for NI’s portfolio business, Shelley Gretlein is focused on empowering NI’s broadest set of customers through the world-class software capabilities. In her previous role as vice president of brand and communications, she led one of the most successful rebrands in the test and measurement market. She continues to focus on inspiring, educating, and empowering engineers and enterprises around the globe through the significant differentiation of NI’s tailored, software-connected approach. Prior to that, Shelley spent nearly 15 years leading the development, product strategy, and product marketing of NI software. And starting as an NI applications engineer 20 years ago provided her key insights into customer needs, challenges, and opportunities.