Pathik Guha is a seasoned digital marketing professional with extensive experience in search engine optimization (SEO) and digital marketing strategies. Currently serving as a Senior SEO Analyst at TechShu.com since March 2023, Pathik has honed expertise in CMS, FTP, SFTP, C panel handling, on-page and technical SEO, e-commerce SEO, Google Tag Manager, complex conversion tracking, Google Ads, and GA4. Previous roles include Digital Marketing Specialist positions at WebGuru Infosystems Pvt. Ltd. and Outright Solutions Pvt Ltd., where responsibilities encompassed a wide array of digital marketing tasks including SEO, social media optimization (SMO), social media marketing (SMM), and online reputation management. Pathik's career began as a Search Engine Optimization Specialist at Elagoon Digital and Skypoint India E Services Pvt Ltd, along with a foundational role as a Blogger at Servicesutra.com. Pathik holds a graduation degree in English Language and Literature from Santipur College.
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