Sam Cook

Sam Cook is a seasoned executive with extensive experience in leadership roles within the sporting goods industry. Currently serving as the Chief Operating Officer and Chief Commercial Officer at Tecnica Group since October 2012, Sam handles full P&L responsibility for the North American business, driving market penetration and strategic alignment across sales and marketing efforts for Blizzard Skis and Tecnica products. Previous positions include General Manager for Prince Sports, Inc., and various leadership roles at Tecnica, where significant contributions were made in budget management, demand planning, and team motivation. An alumnus of Dartmouth College, Sam holds a Bachelor of Science degree in Biology.