Ligia Pimenta

Ligia Pimenta has extensive experience in marketing and growth strategies, currently serving as Head de Growth Marketing and Head de Marketing at Tecnofit since December 2017. Previously, Ligia was Coordenadora Regional de Planejamento e Marketing at Dotz, overseeing partnership management and the development of marketing campaigns while analyzing client profiles and market data. Additional roles include Coordenadora de Marketing e Projetos at Essencial Nutrição, where Ligia managed various marketing activities and projects, and positions at BRF, Abril, and Hospital Vaz Monteiro, focusing on product development, marketing strategy, and quality management. Ligia holds an MBA in Marketing from Universidade Federal do Paraná and has specialized in Digital Marketing.