David Bernardo Santo

David Bernardo Santo is an accomplished professional with extensive experience in various sectors, particularly in digital strategy, ecommerce, and the luxury industry. Currently serving as the Founder of Catrina.co since May 2022, David focuses on rethinking relationships with death. Additionally, David holds several board member positions in international groups related to retail, fashion, and financial services. An esteemed educator, David has been a professor at Nova School of Business and Economics and Tecnológico de Monterrey, teaching courses on digital strategy, ecommerce, and retail analytics. As a journalist, David contributes frequently to notable publications such as Jornal de Negócios and FORBES. David is also a Partner at AfterLife Ventures, dedicated to improving experiences in the funeral industry and beyond. Previous roles include Senior Advisor at Roland Berger and Professor of Luxury Marketing Management at Esade. David holds an MBA from the University of Virginia Darden School of Business and has studied at SDA Bocconi and Universidade Católica Portuguesa.