Erica Enfinger

Erica Enfinger is a seasoned market research professional with extensive experience in marketing and media consulting. Currently serving as a Market Research Coordinator and previously as a Marketing Research and MIS Specialist at TECO Energy since May 2018, Erica also operates a consulting business focusing on marketing and media research, with clients including Experian Marketing Services. Prior roles include a consultant position at WebMD, where Erica evaluated media research to support strategic marketing and sales efforts, and Associate Director of Sales, Marketing and Digital Research at NBC Universal, where responsibilities included cross-platform research and training sales teams on web metrics. Erica holds a B.S. in Journalism and Communications from the University of Florida, along with completion of the Startup Quest Training Program and additional education from Pace University.