Krista Mathews Dalton

Krista Mathews Dalton serves as the SVP of Ecommerce at Tecovas, where responsibilities include spearheading digital strategy and optimizing customer shopping experiences. Prior experience includes serving as Chief Customer Experience and Merchandising Officer at Overstock.com, leading a team of over 1300 and managing an $800M+ P&L while implementing strategies that significantly enhanced customer loyalty and business efficiency. Dalton also held the position of VP of Private Label & Vendor Management at Overstock, where a successful overhaul of Private Label brands contributed to a 13% increase in sales. Earlier experience includes a senior merchandising role at Target.com, focusing on inventory strategy. Dalton earned a BA in English and Classical Archaeology from the University of Michigan and a high school diploma from Punahou School.