Shannon Karl

Shannon believes that they are the best stewards of their brand when they are led by a passion for customer success. With more than 25 years of experience developing and executing strategic B2B marketing and communications plans, she brings a wealth of expertise to the Tecsys marketing organization across digital, global corporate and product marketing initiatives. In her spare time, you may find her Peloton pushing her to her limits, where she embraces both the challenge and the reward of hard work and continuous improvement.

Shannon joined Tecsys from Intelex, where she served as CMO. Prior to Intelex, she was vice president of Industry Marketing at SAP where she built the company’s first Global Integrated Demand Team dedicated to supporting Enterprise and Mid-Market sectors. She has likewise held various global and regional marketing leadership roles at IBM and PwC Consulting. Her diverse career has also included editorial, marketing, and public relations roles in both consumer electronics and publishing industries, and she is the author of three highly acclaimed books.