Ikey Ajavon is a seasoned marketing professional with extensive experience in content creation and social media strategy. Currently serving as the Emerging Social Formats Editor at TED Conferences, Ikey successfully launched TED's TikTok account, achieving over 2.5 million followers and overseeing content management across multiple platforms. As the founder of Believe Divergent, Ikey developed initiatives to support marginalized communities and has significantly grown social media followings. Previous roles include Marketing Content Strategist at SproutVideo, where social media strategies were enhanced, and various marketing positions at Bak USA, where digital marketing efforts led to substantial increases in online engagement. Ikey holds a Master's degree in Marketing from The Manchester Metropolitan University and a Bachelor's degree in Marketing from the University at Buffalo.