Baktybek Aitbaev

Baktybek Aitbaev is a seasoned professional in the telecommunications and marketing sectors with extensive experience at VEON, where since April 2016, Baktybek has held various leadership roles, including Head of Gaming, Senior Product Manager, and Chapter Lead of Product Managers. Key achievements include forming and leading the gaming division, launching innovative telecom products, and enhancing customer acquisition metrics. Prior experience includes roles as Head of Marketing at Jannat Hotels & Resorts, where Baktybek significantly increased sales through digital channels, and as Head of Marketing at BeSmart, where corporate strategy and ARPU growth were prioritized. Baktybek also has expertise in establishing digital presences for numerous businesses as a marketing consultant. Baktybek holds a Bachelor's degree in Management from Kyrgyz Economic University.