Tele2
Marianne Stjernvall is a seasoned professional in the field of Conversion Rate Optimization (CRO), currently serving as Co-Founder of ConversionHub since June 2024, where significant contributions are made in altering the digital experimentation landscape in Sweden. Marianne's experience includes roles as Digital Business Developer and Acting Digital Director at Tele2, and Founder of Queen of CRO, focused on fostering a data-driven culture and enhancing organizations' experimentation and personalization efforts. Additional roles include advising at bubbi.ai, leading customer growth and personalization at Coop Sverige, and managing CRO and UX initiatives at TUI Nordic and TUI Group. Marianne's earlier career includes positions at Bonnier News and iProspect, where expertise in CRO practices and A/B testing was honed. Educational credentials include a Bachelor's degree in Data and System Science with a focus on interaction design from Stockholm University, alongside management training from Spader Ess and Squared Online.
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Tele2
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Tele2 is committed to fearlessly liberate people to live a more connected life. Tele2 constantly strives to be the truly integrated challenger – providing speed, data and video content, no matter where or when. Ever since Tele2 was founded in 1993, the company has continued to challenge prevailing norms and dusty monopolies.