Purna A.

Purna A. is an experienced professional in the field of copywriting and UX writing, currently serving as the Head of UX Writer Hub at Telkom Indonesia since January 2023. Previously, Purna held the position of Product & UX Copywriting Manager at Pluang from March to December 2022, and before that, worked as the Product Content Strategist Manager at Bukalapak, where responsibilities included building the Product Content Strategist team and developing the company's product tone and voice. Purna's background includes roles at major advertising agencies, including J. Walter Thompson Worldwide and Ogilvy, as well as a tenure as a scriptwriter for Sesame Street Indonesia. Purna holds a degree from the University of Indonesia, completed in 2007.