Benedict Yeo is a seasoned content partner and founder of Encounter Studios and Addpetizer, focusing on heritage, F&B, and lifestyle brands by transforming Singaporean stories into engaging experiences. With a diverse background that includes prominent roles at Google, TikTok, and 3M, they leverage their expertise in digital marketing and short-form video production to drive community growth and engagement. Benedict has a track record of implementing successful marketing campaigns, resulting in substantial increases in engagement and brand visibility across various platforms. They hold a Second Upper Class Honours degree from the National University of Singapore. Currently, Benedict leads digital marketing initiatives across APAC markets and continues to innovate within the creator network in Singapore.
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