Ana Lorena Velarde

Ana Lorena Velarde is an experienced professional in payments and marketing, currently serving as Payments Director at ViX, TelevisaUnivision since August 2023. Previously, Ana held leadership roles including Head of Mercado Shops MX at Mercado Libre and Channel Partner Manager at PayPal. Ana's extensive background encompasses strategic management and marketing across various organizations, with significant contributions at PayU as Country Manager for México, where responsibilities included commercial strategies and team management. Additional roles included eCommerce Marketing Manager at Groupalia, where impactful marketing strategies and collaborations were established, along with trade marketing coordination at Bonafont and Evian. Ana holds a Bachelor's degree in Business Administration from Universidad Iberoamericana and a Master's in Marketing and Commercial Management from INSA, Barcelona.