Jaakko Korhonen

Jaakko Korhonen is an experienced digital marketing professional currently serving as the Head of Performance Marketing at Telia since October 2018, overseeing a multi-million budget for digital advertising across various product categories. Prior to this role, Jaakko held positions as Digital Marketing Manager at If Insurance, managing B2C and B2B digital sales-driven advertising, and as Digital Manager at Aktia, responsible for comprehensive digital advertising strategies. Jaakko's consultancy experience at Dagmar involved supporting major clients and mentoring junior specialists. Additionally, Jaakko contributed to web analytics during a thesis project with Veikkaus Oy. Jaakko holds a Master of Science in Economics and Business Administration from the University of Jyväskylä.