Jose Luis Rodriguez

Jose Luis Rodriguez is a seasoned digital marketing professional currently serving as Staff (Principal) at TELUS Digital, following the acquisition of WillowTree in 2023. With a robust background at WillowTree from 2020 to 2025, Jose Luis held multiple roles, including Sr. Growth Marketing Manager, and focused on GTM strategy, CRM/loyalty marketing, and analytics for notable clients such as IBM Cloud and TELUS Mobility. Prior experience includes serving as a Senior Marketing Science Analyst at Analytic Partners, where comprehensive Marketing Mix Modeling programs were managed, and as a Strategic Planner at Dollar Tree Stores, where support was provided to C-suite decision-makers on strategic initiatives. Jose Luis holds an MBA from the University of Virginia Darden School of Business and a Bachelor's degree in Economics from Dartmouth College.