Andreina Pirela is a Senior Digital Marketing Communications Manager at Koodo, part of TELUS, with over 15 years of marketing expertise on both agency and client sides. They previously held the role of SEM Marketing Communications Manager at TELUS Mobility, where they developed and managed strategies to enhance search engine marketing performance. Andreina's career includes significant experience with Cines Unidos and MediaCom Canada, where they coordinated major advertising campaigns and provided insights for Fortune 500 clients. They hold an MBA from ESIC Business & Marketing School and a Master in Marketing from IESA, along with an Honours Bachelor of Arts in Communications Studies from Universidad Católica Andrés Bello.
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