Ketan Parmar

Ketan Parmar is a seasoned professional with extensive experience in loyalty, retention, and pricing strategy within the telecommunications sector. Since joining TELUS in April 2012, Ketan has held various leadership roles, including Director of Loyalty & Retention for Small and Medium Businesses and Manager of Acquisition Pricing for the Mid Market. Previous roles at TELUS encompass responsibilities in corporate pricing, mid-market B2B custom pricing, and base management strategies. Prior to TELUS, Ketan worked at Rogers Communications from January 2007 to March 2012, where roles included Senior Financial Analyst focusing on business case analytics and campaign reporting. Ketan holds a Bachelor of Business Administration degree in Finance and Marketing from Wilfrid Laurier University, earned between 2002 and 2006.