Wei Kuan Lim

Wei Kuan Lim is an accomplished Chief Transformation Officer at Ten Lifestyle Group, leading strategy, marketing, data insights, customer experience, and transformation initiatives since July 2019. Previously, Wei Kuan served as Chief of Staff to the CEO of Ten, managing cross-functional priorities and significant strategic projects. As an independent consultant, Wei Kuan specializes in customer experience, product marketing, and digital transformation, mentoring start-up entrepreneurs and scaling businesses. Wei Kuan is also a Fellow of the Institute of Direct and Digital Marketing. Past roles include Business Development and Customer Success Director at autoGraph Inc., where Wei Kuan contributed to notable advancements in consumer profiling, and Head of mCommerce at Vodafone Ltd., securing significant investments and leading impactful projects. Wei Kuan's early career includes an Associate Director position at PricewaterhouseCoopers, focusing on strategic transformation and change in the telecommunications and media sectors. Education was completed at Imperial College London.