Daniela Borghini

Daniela Borghini is a seasoned user researcher with extensive experience in various industries, currently serving as a Senior User Researcher at Tencent Games since November 2023. Previous roles include Lead User Researcher at Secret Escapes and Design Research Manager at the LEGO Group, where Daniela also held the position of Senior Design Researcher. Daniela's career highlights include significant contributions as a Consumer Insight Manager at Universal Music Group and as a Global Insight Manager at EY. With a robust background in statistical methodologies and client-facing project management, Daniela has driven insights for clients in the Telco, FMCG, and FS sectors. Daniela holds a Master of Science in Marketing from the University of South Florida and a Bachelor's degree in Economics and Management of Arts, Culture, and Communication from Università Bocconi.