Yati Zhang

Yati Zhang is an accomplished professional with extensive experience in content development and marketing within the gaming and media industries. Currently serving as the Director of Content Development Department at Tencent Games since January 2021, Yati Zhang focuses on advancing content production and creativity. Concurrently, a role as Director of Marketing for Tencent Games has been held since August 2017. In addition, Yati Zhang has been pivotal as the Head of Tencent Games and the Tencent Movie brand manager since May 2009, leading a team to shape company branding initiatives. Previous roles include Senior Brand Manager at Tencent, where strategic planning for popular online game products was developed, and Assistant Marketing Manager at TVB, overseeing new media business development in mainland China. The career began as Account Director at GuangDong Advertising CO., LTD, managing client services and marketing strategies. Yati Zhang holds a Bachelor’s degree in Journalism and Communication, specializing in Advertising, from Jinan University.