Arianne Hinds

Hinds is the US delegation lead to the Moving Pictures Experts Group (MPEG), formed by the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC) to set global standards for audio and video compression and transmission.

Hinds, who has extensive experience in immersive media for extended reality (XR), light field panels, video and content distribution, serves as Chairperson for the International Committee for Information Technology Standards (INCITS) L3.1 Committee, a group focused on the standardization of coded representation of audio, picture, multimedia and hypermedia information.

Prior to Tencent, Dr. Hinds was Principal Architect for CableLabs, responsible for developing the overarching strategy for immersive media and related technologies on behalf of CableLabs and its members. In 2019, she co-founded Immersive Digital Experiences Alliance (IDEA), a non-profit industry alliance working towards developing an interchange and distribution format for streaming immersive media over commercial networks to drive XR displays and light field panels.

Dr. Hinds has been a long-time contributor to the MPEG committee standards activities and has actively contributed to video-related projects as well as serving as chair of the MPEG Ad hoc Group for the exploration of light field technologies.