Karla Spormann

A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to cofounding Tendo analyzing, launching, and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to driving your target audience to take action—whether that action is engagement, purchase, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.