Sowndariya Palanisamy

Sowndariya Palanisamy is a skilled marketing professional with extensive experience in performance marketing and digital strategies. Currently serving as a Senior Marketing Manager at Tenovia since August 2020, Sowndariya specializes in driving growth for brands in the feminine hygiene and pet care sectors through various quick commerce platforms and effective marketplace marketing strategies on Amazon and Flipkart. Previous roles include Senior Campaign Analyst and Campaign Analyst, where responsibilities encompassed overseeing marketing campaigns across major e-commerce platforms, executing promotional strategies, and analyzing performance metrics. Prior experience as a Digital Marketing Specialist at Nvest Global Enterprises involved optimizing campaigns for Google and Facebook ads, while earlier work as a Search Engine Optimization Analyst at Masira Digital Marketing Pvt. Ltd. focused on enhancing organic traffic through strategic keyword ranking. Sowndariya holds a Master’s degree in Information Technology from Bharathiar University and a Bachelor’s degree in Information Technology from P.S.G.R Krishnammal College for Women.