Erik Giusti

Erik Giusti is a seasoned professional in digital marketing and music partnerships with extensive experience leading innovative strategies across various platforms. As Co-Founder of TENTH FLOOR since May 2021, Erik has focused on creating tailored short-form content and audience development strategies, successfully managing social media operations and ad campaigns. Prior to this, Erik served as Music Partnerships Lead at TikTok, where relationships with artists and labels were developed to enhance audience growth, and at Meta, where partnerships across Europe, the Middle East, and Africa were cultivated. Erik's earlier roles include Director of Global Marketing at Capitol Records, managing comprehensive marketing campaigns for top-tier talent and executing data-informed strategies to maximize audience engagement. Educational credentials include a Bachelor of Science in Music from Northeastern University and an Associates of Arts in Communication and Media Studies from Santa Rosa Junior College.