Mimi DeSerres

Mimi DeSerres has a diverse work experience spanning over several years. Mimi is currently working at tentree as the Lead Wholesale Marketing for North America, where they lead strategic account marketing efforts and develops account-specific marketing plans.

Before joining tentree, Mimi worked as a Principal at BASECAMP consulting in 2016.

From 2019 to 2021, they held the position of Manager in Retail Operations for Capilano Group. In this role, they reported to the CEO and was responsible for the retail department. Mimi successfully increased sales by 30% within the first 12 months and improved guest satisfaction.

Prior to that, Mimi worked as a District Manager for BonLook in Western Canada and New Markets in 2018.

Mimi has also worked extensively at lululemon, starting as a Key Leader in the Community in 2012. Mimi then served as a Community & Operations Specialist at lululemon lab, Assistant Manager for Special Projects + Flagship, and finally as a Store Manager. In their role as Store Manager, Mimi managed a team of assistant managers, team leaders, and staff and achieved significant improvements in NPS score and happiness metrics.

Earlier in their career, Mimi gained experience as a Marketing + Sport Coordinator at O'Neill, where they supported the marketing and sales team in executing global marketing and event plans. Mimi also worked as an Assistant for Event Logistic + Operations at Université de Montréal and in Game Day Operations for Montreal Alouettes.

Mimi's career began at Red Bull, where they served as a Field Marketing Specialist and as a Wiiings Team Member, acting as a brand ambassador.

Throughout their career, Mimi has shown expertise in various aspects of marketing, retail operations, and team management.

Mimi DeSerres has a diverse education history. Mimi obtained a Bachelor of Business Administration (B.B.A.) with a major in marketing from HEC Montréal in 2010. In 2009, they also participated in an ERASMUS program at Universidade Nova de Lisboa, focusing on management studies.

Afterward, Mimi pursued higher education and successfully completed a Master of Science (M.Sc.) degree in International Business from HEC Montréal between 2010 and 2014. This advanced degree provided their with specialized knowledge in the field of international business.

In 2021, Mimi expanded their professional skill set by completing a Professional Certificate in Project Management from Google pour les pros. This certification in project management further enhanced their expertise in this specific area.

Moreover, Mimi obtained the prestigious Project Management Professional (PMP)® certification from the Project Management Institute in November 2021. This certification demonstrates their proficiency in project management and further solidifies their professional credentials.

Overall, Mimi's education history showcases their commitment to continuous learning and professional development in a variety of business-related fields.