Jacqueline Woods

As CMO, Woods is responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, digital and social properties, as well as leading customer generation, influencer marketing, public relations, communications and enriching customer experiences.

Woods is a results-driven marketing executive with thirty years of experience leading corporate transformations, propelling marketing organizations to utilize data and insights, and leading the way in digital marketing. She is recognized for instilling today’s modern marketing approaches that successfully grow businesses. Her career spans Fortune 100 companies, including IBM, GE, Oracle and Verizon, covering both business-to-business and business-to-consumer go-to-market initiatives. Woods joins Teradata from NielsenIQ where she served as Global Chief Marketing & Communications Officer. There, Woods focused on the firm’s transformation to an independent company, leading the revitalization of the company’s brand, image and perception to reflect its new character: from legacy brand to modern data-driven enterprise. Previously, Woods was with IBM for nearly 10 years, including as CMO of its $13 billion Partner Ecosystem, where she focused on building cloud, Data, AI and SaaS strategies across an ecosystem of over 120,000 firms.