John is the author of The Amazon Way book series, and the Managing Director at Rossman Partners, a professional services firm. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities, including for the Internet of Things. He is a sought after speaker on creating a culture of operational excellence and innovation. Prior to Rossman Partners, John was an executive at Amazon.com where he launched the third party selling platform and ran the merchant services business.